B-BOT ACTION FIGURE BY PLASTIC CITY! SIGNING WITH TRISTAN EATON
After almost 10 years of work in the 'designer toy' sub-culture, artist Tristan Eaton is branching out for the first time into the mass-market toy world with a new action figure for kids called B-BOT. B-BOT is inspired by the popular iPhone app created by Eaton and Art Director Peter Cortez which allows users to create their own characters using Eaton's art. The inherent play factor of the app plays right into the features of the toy. The B-BOT action figure has multiple pieces that can be switched and reconfigured to make dozens of playful, silly and unique characters, adding a building block feature to the already popular 'platform toy' style.
Eaton already made a major impact on toy culture with his previous Platform Toys for Kidrobot including the Dunny and Munny (both of which are now featured in the MOMA permanent collection) as well as the Thundermutt and S.P.U.D. toys on his own Thunderdog brand. Moving forward, Eaton says 'I've always wanted to take my style to a wider audience and find a way for kids to be able to collect as well as play with my toys. The B-BOT action figure is the perfect platform for that.'
A limited edition prototype of the B-BOT action figure will be released for the first time at this year's San Diego Comic-Con through the newly formed Plastic City Toys (A subsidiary of Super Rad Toys), with a wider release slated for Christmas 2011. The B-BOT app for iPhone and iPad is available in the iTunes store.
For more info, visit: www.plasticcitytoys.com & www.thunderdognyc.com
Friday, July 22nd @ 2:00pm
B-BOT Action Figure Release & Signing
Plastic City Booth #4835